We had the opportunity to work with Josh Liebert to help him build a brand based on his fishing roots. We worked together to craft the origin story of what FED meant and how we can position a fishing lifestyle with a modern twist to differentiate it from the Bass pro shop brands of the world.
For those that wake up early to make sure they have the best spot in the quarry.
For those that fight the cold when no one else is around.
For those that don't give up even when there is nothing to show.
For those that fish every day.